Epic Games

When Epic Games released the computer-exclusive Unreal Tournament 2004, it was packaged with nearly one-hundred maps for use across half-a-dozen game types. Thousands upon thousands of free, community-created maps followed. Two years later, Epic Games released Gears of War, a third-person shooter touted as (and would become) a cornerstone of the Xbox 360 game library. It was packaged with ten maps. Two downloadable map packs would up that number to sixteen. One of the map packs was released for free. The other one featured four maps. It could be downloaded for a price of 800 Microsoft Points™, a price point of approximately ten dollars. And they were able to set these prices by appealing to an audience that had never created a multiplayer map for Doom or downloaded free mods such as Counter-Strike.

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