There are two kinds of ads. Those with something to say and those with nothing to say.
If you have something to say – say it.
e.g. 50p off this week!
If you have nothing to say – use razamattaz
e.g. Beanz Meanz Heinz
Things to consider:
1. Proposition
- What do you have to say?
- Why does your product stand out?
- Write it down in a memorable, creative and visual way.
2. Reason why?
- Justify the proposition.
- Make it believable.
3. Target market
- Define them.
- Talk in their terms.
- Think of someone you know who fits the group and talk to them personally.
4. Image
- Make sure the creative fits with the image required for the client.