Users, when they visit a website, expect a standard convention. For example, the main navigation we expect to be along the top or left hand side of the page, a search box above the fold and vertical scrolling. These are a few of the design traits we have come to expect, been conditioned to expect in Pavlovian fashion. Don’t fight this, don’t make us think, remember these have become the standards because they work, not because they don’t work.

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